This document describes how the website operator MORAVA - EKOL, spol. s r.o. uses cookies when you use our website. The operator of the website is MORAVA - EKOL, spol. s r.o., ID: 47909285, with registered office at Kobylí 735, 691 10 Kobylí (hereinafter also referred to as "we").
You can contact us regarding your personal data at the e-mail address info@morava-ekol.eu.
We have appointed a Data Protection Officer, who can be contacted at info@morava-ekol.eu.
1. Cookies in general
1.1 Cookies are small text files that are stored on your computer, smartphone or other device when you browse websites or apps that allow the user to be recognised. We also use the term cookies as shorthand for other technologies that allow us to detect user behaviour on websites (e.g. pixel).
1.2 The information stored in cookies may relate to your browsing habits or may contain a unique identifier that enables the website to recognise you on your next visit.
1.3 Cookies can be categorised according to their lifespan:
1.3.1 Short-lived cookies are deleted from the browser the moment it is closed.
1.3.2 Long-term cookies remain stored in the browser after it is closed and are deleted depending on their settings, called the lifetime, or until you manually delete them.
1.4 Cookies are subdivided according to the entity that issues them:
1.4.1 First-party cookies are cookies created directly by our website and are mainly used for the proper functioning of the website.
1.4.2 Third party cookies are stored through our website, however. These cookies may be processed and otherwise used by a third party.
1.5 Each cookie that is encoded on our website is part of one of the services described below. Each service may use a different number of cookies which may have different lifetimes. A larger number of cookies have a short lifespan, however for your clarity we always list the most vital cookie of the whole service in the table, i.e. the one with the longest lifespan.
2 Consent to the use of cookies
2.1 If you give us your consent to use cookies on our site, we will store information related to your visit in your browser, usually in the form of cookies. This includes information about your preferences, device or what you have viewed. We use this information to fine-tune our website to your satisfaction, to create relevant marketing campaigns and to share content on social media.
2.2 The exception to this is cookies necessary for the site to function. We do not need your consent to use them and they are therefore always active.
2.3 You can always adjust your cookie settings here.
2.4 When you consent to the storage of cookies, you also consent to the transfer of personal data to third-party cookie providers. Some of these providers or their partners may be located in countries that may not provide sufficient protection for personal data, in particular the USA.
3 Necessary cookies
3.1 These cookies are essential for the proper functioning of the Site, to enable you to move around the Site and to ensure proper functionality.
| Name | Purpose | Data processed | Lifetime |
| Website function cookie Provider: MORAVA - EKOL, spol. s r.o. |
Ensuring the functioning of the website | User data and saved items | 14 days |
4 Functional cookies
4.1 Functional cookies help our website to provide you with a more convenient visit experience. They may be set by us or by third party providers whose services we use on the site. If you do not enable cookies, some or all of these services may not work properly.
4.2 Where personal data is processed, our legitimate interest is the basis for the processing.
4.3 Functional cookies found on our website:
| Name | Purpose | Data processed | Lifetime |
| Google maps Provider: Google Ireland Limited |
This service allows you to conveniently find us on the attached Google map. We do not use the cookies stored via this map in any way, but they may be used and analysed by third parties. | Unique anonymised visitor ID | 1 year |
| Google Fonts Provided by Google Ireland Limited |
This service helps us to correctly display text and its fonts on our website. We do not use the information from the cookies in any way, however, it may be used and analysed by a third party. | Unique anonymised visitor ID | 1 year |
5 Analytical cookies
5.1 They help us to track the number of visitors and also the source of traffic, which allows us to improve the performance of the site. We can use them to determine which pages are most popular and which are unpopular, and also to track how visitors move around the site. We only use aggregated data from which we do not know your identity. If we use third-party cookies, our partner may link this information to other information they have about you, for example because you use their services. If you do not allow cookies, we will not know when you visited our site.
5.2 Where personal data is processed, our legitimate interest is the basis for the processing. However, where there may be a link to our partner's data, the legal basis is the consent you gave when you enabled that type of cookie. The legal basis for processing in the case of using the Hotjar service is your consent.
5.3 Analytical cookies found on our website:
| Name | Purpose | Data processed | Lifetime |
| Google Analytics Provider: Google Ireland Limited |
This service helps us to obtain information about user behaviour on the site. We use the information to obtain statistical information and improve our services. | IP address, unique anonymised visitor ID, information about your use of our site, times and numbers of visits, where you came to our site from, technical data about your device, demographic data. | 2 years |
| Google Analytics uses Google Analytics conversion code to obtain statistical information about the effectiveness of our advertising activities on various platforms, i.e. not only on the Google network. | Price and content of the order sent. | 2 years |
6 Advertising cookies
6.1 These cookies may be set by advertising partners on our website. They may use them to create profiles about your interests and to serve you ads on other sites based on these profiles. However, they do not store your personal information directly, but through unique browser and internet device identifiers. If you don't allow them, you will see less targeted advertising on the site.
6.2 The processing of personal data for marketing purposes is based on the consent you gave when you enabled the cookie.
6.3 Advertising cookies found on our website
| Name | Purpose | Data processed | Lifetime |
| Google Ads Provider: Google Ireland Limited |
This service helps us to set up advertising campaigns so that they are effective. It helps us reach our visitors again. If you view a product with us, an ad for our products may then appear when you visit a website that is part of the Google ad network | IP address, unique anonymised visitor ID, information about the use of our site. | 3 months |
| We also use the Google Ads conversion key cookie to analyse the effectiveness of this advertising. | Price and content of the order sent. | 3 months | |
| Sklik remarketing Seznam.cz, a.s. |
The service provides device identification and subsequent marketing outreach on advertising spaces in the Seznam search engine. | IP address, unique anonymized visitor ID, information about the use of our site. | 3 months |
| We use Sklik conversion code to measure the effectiveness of advertising. | Price and content of the order sent. | 3 months | |
| Facebook remarketing Meta Platforms Ireland Limited |
The service uses Facebook to deliver a range of advertising products such as real-time offers from third party advertisers. | Information about the use of our site, records of categories and products viewed, purchases made | 90 days |
| Facebook button Meta Platforms Ireland Limited |
Allow you to share content on Facebook. If you click on the share button, you will be redirected to Facebook, which may store a cookie on your browser. We do not use these cookies in any way. The collection of information and their use is governed by the terms and conditions of the operator. | Information about the use of our site | 1 year |
7 Recipients of personal data
7.1 We use third party cookies to maximise the effectiveness of the website. Your data may be transferred to our partners whose services we use through third party cookies. These service providers may use the personal data from the cookie for their own purposes in accordance with their own privacy policies and are thus additional data controllers. We have no influence on their processing of personal data.
7.2 If you are a registered user of a service provider's services, that provider may link the cookie information to information it holds about you based on your registration.
7.3 List of third party cookie providers:
| Provider | Service name | Link to information about the processing of data from the provider's cookies |
| Google Ireland Limited | Google Analytics Google Maps Google Ads Google Fonts |
https://policies.google.com/privacy?hl=cs&gl=cz |
| Seznam.cz, a.s. | Sklik | https://o.seznam.cz/ochrana-udaju/personalizace-obsahu-a-reklamy/ |
| Meta Platforms Ireland Limited | Facebook Pixel Facebook button |
https:// www.facebook.com/policies/cookies/ |
7.4 In other cases, our partners providing services based on third party cookies are our processors. This means that these providers only process personal data from cookies to the extent that we instruct them to do so.
8 What rights do you have
8.1 Under the law, you have the right to ask us to provide you with information or carry out certain operations with your personal data.
8.1.1 Right to withdraw consent: If we process personal data with your consent, you may withdraw your consent for further use at any time.
8.1.2 Right to erasure: In certain circumstances you have the right to ask us to delete your data, for example if you have withdrawn your consent to the processing of personal data or if the personal data is no longer necessary for the original purpose.
8.1.3 Right of access: you have the right to a copy of the personal data we hold about you and to certain information about how we use it.
8.1.4 Right to rectification: If you believe that the information we hold about you is inaccurate, you can ask us to update or amend it.
8.1.5 Right to object: You have the right to object to processing that we carry out for legitimate interest purposes.
8.1.6 Right to data portability: this is the right to provide personal data in a machine-readable format, which applies to personal data that you have provided to us and that we process for the performance of a contract with you. In view of the business object of our company, this right will only be applicable to a limited extent.
8.1.7 Right to restrict processing: in certain circumstances you have the right to ask us to stop using your personal information, for example if you believe that the personal information we hold about you is not accurate or if you believe that there is no longer a need for us to use your personal information.
8.2 Only you, or your agent, can make a request. If we are unsure of the identity of the applicant, we may ask you for further information to verify your identity.
8.3 Our obligation to comply with a request depends in some cases on the purpose for which we are processing your data. Some rights can only be exercised for certain processing purposes or there are exceptions.
8.4 You can exercise your rights by emailing info@morava-ekol.eu, and you can change your consent to our use of cookies by following this link.
9 Effectiveness of the policy
9.1 This policy is effective from 1 January 2022. We may change the policy by posting a new version on our website.
